Obtaining a new career can feel like an adventure with many ups and downs, but at the end of the day, you need to land your next big gig.
LinkedIn is a popular destination for people seeking to find a new job, however, many users on the site are inactive and are there just waiting to be found. With over 500 million profiles, Linked has a lot of noise that can make it hard for you to stand out and get the new job you desire.
While the site provides tools for recruiters to navigate the sea of candidates, ultimately they spend most of their time filtering through individuals who don’t meet their needs. Your silver bullet to getting noticed is to send personalized messages to recruiters for the jobs that you desire most. Crafting a winning message that seizes a recruiter’s attention can be a daunting task, but don’t worry, listed below are a few tips and tricks that will launch your personal message to the stars, and land you the interview you desire!
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Start your message like a professional
Before writing anything, you need to ask yourself why you are reaching out to this recruiter in the first place. Is this someone you already know or is it a stranger with whom you are hoping to connect? The answer is crucial for crafting a personalized subject line for your message – your first impression with this hiring professional.
Think about why you want to contact this person and craft a more personal subject line. Avoid generic ones such as “Mutual Contact” because this is the first thing a recruiter sees. Use this opportunity to make the first contact count!
For example, “Fellow Music Teacher Interested In Education Reform” sounds much better than “Looking to Connect.” Similarly, “Following Up from Last Night’s Speech” is more personal than “Follow up.”
Always introduce yourself
In real life, when you see someone you don’t know but you are hoping to speak with, you usually introduce yourself first. The same goes for LinkedIn. Don’t just assume that your contact will read your profile right away to find out more about you.
Instead, be proactive and write a short introduction first. For example, you can start your message like this: “My name is XX and I am a fellow professor contributing to The New York Times. I very much enjoyed the article about your company’s recent milestone that was posted on your profile.”
A personalized comment specific to your recipient goes a long way and avoids the risk that the recruiter assumes you sent an identical message to dozens of others. See our example messages listed below for some ideas.
Get to the point
Keep your messages short. Just like everyone else today, recruiters don’t have a lot of free time on their hands, and you can lose their interest easily if you send an essay instead of a concise message.
Have this in mind when you start your second paragraph, the most important part of your LinkedIn message. Succinctly communicate the reason why you are writing. Which role are you specifically interested in? Why are you a strong candidate for this specific role? Why do you want to work for their employer when you could apply to many others?
The answer to these questions should guide one paragraph where you explain a few details about what you’re seeking and what value you can provide to their business.
Finally, remember that a recruiter is measured by the strong candidates they bring into the company. Don’t contact a recruiter on LinkedIn unless you can mention a few ways you can fulfill their company’s needs based on your experience.
Wrap it up
The last lines of your LinkedIn message are as important as the rest of it. Your goal is to be gracious but to also request a clear follow up on consideration for employment from their company. Because you are asking a favor of someone you might not know well, always be polite and be sure to thank them for their time and consideration.
Don’t forget to attach your resume
Anytime you send a message on LinkedIn, attach your resume. This is a must. Never assume the recruiter has a copy readily available, has the time to sift through your profile, or can quickly search for it in a company database. Always provide a copy so it’s as simple as possible for them to create an opportunity for you. If you attach your resume, your profile will remain at their fingertips.
Similarly, ensure that your LinkedIn profile is up to date and is a strong reflection of your performance before sending messages to a recruiter. Almost always, once a recruiter is impressed with your message, they will take the time to review your profile before committing the time to reply back to you. Their experience on your profile page should be as impressive as your InMail.
Check your grammar
Always pay close attention to the small details. If you misspell a company’s name for example, the recruiter will stop there and forget about the rest of the message. Use tools like Grammarly or have someone proofread your message before sending it out.
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Mistakes like these can make recruiters think you don’t pay enough attention to detail, even if that’s not true. The problem is, you won’t get the second chance to prove them wrong.
Finally, using LinkedIn messages to reach out to a recruiter is not much different from spotting a person you don’t know, but would love to, at a networking event. This person might have your dream job or maybe, they run a business you’d like to model yours after.
In real life, you wouldn’t just walk up to this person and ask for something without context or introduction. The same goes for LinkedIn. The wonderful thing about LinkedIn is that it allows you to connect with anyone in the world, but you need to be careful not to spoil the opportunity.
Avoid automated messages that don’t give people any reason to connect with you. Instead, spend a few more minutes on crafting a personalized message, keep it short and concise, always attach your resume and don’t forget to check grammar before sending.
If you have additional questions, please leave a comment below or schedule a 1-on-1 coaching session with us today!